Business Administration - Marketing

The Doctorate in Business Administration with an emphasis in Marketing at Washington State University is a four-year, full-time program that provides students with a comprehensive education in the field of business administration and marketing. The curriculum includes courses covering topics such as research methodology, consumer behavior, digital marketing, strategic management, and market analytics. In addition to theoretical coursework, students have the opportunity to gain hands-on experience through applied projects and laboratory-based learning experiences. Graduates from this program are well prepared for careers in research and teaching at AACSB-accredited peer institutions around the world. With a strong focus on advanced analytics and data-driven decision making, students will become experts in their chosen field while making meaningful contributions towards understanding consumer behaviors and driving innovation across multiple industries.