
Effective science communication serves as the bridge between complex research and the communities that need it most. In the USA, a persistent gap exists between the data produced by academic institutions and the practical understanding held by the public, particularly within marginalized populations. Gilberto Lopez, a Charter Professor at Arizona State University’s School of Transborder Studies, is actively working to close this gap. Recently selected as a 2026 Science Fellow for the U.S. Department of Agriculture’s E. Kika De La Garza Fellowship Program, Lopez’s research highlights the urgent need to address social and health inequities through culturally tailored information design.
To understand the trajectory of Lopez’s work, it is necessary to look at the foundational experiences that shaped his academic focus. Growing up in California’s Central Valley as the child of Mexican immigrant farmworkers, Lopez observed a stark contradiction early in life. His family labored to harvest the fresh produce that stocked high-end grocery stores and restaurants in affluent areas like the Bay Area, yet those same nutritious food options were largely inaccessible in his own community.
This paradox—where food production does not equate to food access—is a defining characteristic of social and health inequities in the USA. Farmworkers frequently experience food insecurity despite their direct contribution to the national food supply. Lopez’s childhood curiosity about this systemic disconnect laid the groundwork for his current research at Arizona State University, where he investigates how structural inequalities impact Latino communities.
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Standard approaches to disseminating scientific data often fail to reach vulnerable populations. Researchers typically prioritize peer-reviewed journals, academic conferences, and white papers—formats that are inaccessible to the average citizen. Lopez addresses this failure through El Laboratorio, an interdisciplinary research and design studio he founded. The studio focuses on translating complex scientific discoveries into accessible, culturally relevant formats for Latino communities.
Culturally tailored science communication goes beyond mere translation. It involves adapting the context, visuals, and delivery mechanisms to resonate with the specific cultural values and lived experiences of the target audience. When communities receive information that reflects their reality, they are better equipped to make informed decisions regarding their health, environment, and livelihoods.
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The USDA’s E. Kika De La Garza Fellowship Program is a nationally competitive initiative designed to connect faculty from Hispanic-Serving Institutions with USDA scientists. For Lopez, this fellowship provided an opportunity to align his community-focused research with federal resources and data.
One of the most significant takeaways from his fellowship experience was the realization that agriculture in the U.S. and Mexico should not be viewed as separate entities. Instead, they function as a single, interconnected system. The flow of goods, resources, knowledge, and people across the border dictates the reality of the food supply in the USA. Recognizing this interconnectedness is vital for developing policies and communication strategies that accurately reflect the transborder nature of modern agriculture.
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During his time with the USDA, Lopez identified a critical flaw in how agricultural data is distributed. Federal agencies often rely on macro-level statistics—for example, tracking national fluctuations in pork production from 4.5 pigs to four pigs per litter. While this data is useful for large-scale economic modeling, it is practically useless to a small, independent farmer trying to decide how to allocate limited resources.
This disconnect represents a failure of science communication. Data must be scaled and contextualized to serve the people it is meant to help. Lopez’s work emphasizes the need to transform high-level agricultural statistics into actionable, localized guidance that small farmers can actually apply to their operations. By focusing on the end-user, researchers can ensure their data drives tangible benefits rather than remaining abstract numbers on a page.
The necessity of clear, culturally tailored communication becomes especially evident during crises. A recent example is the reopening of the Douglas Port of Entry in Arizona after a prolonged closure due to screwworm infestations. Federal announcements regarding such events often lack the nuance required to effectively inform the public.
Lopez points out that effective crisis communication in border regions requires several key components:
When official channels fail to provide this clarity, misinformation and disinformation quickly fill the void. Combating this requires a proactive approach to public engagement.
Among the specialized topics Lopez explored during the fellowship was soil science. He advocates for a shift in how the public perceives soil, stressing that it should never be dismissed as mere "dirt." Soil is a highly diverse, complex resource that varies drastically by region. In fact, each state in the USA has an official state soil, a designation meant to highlight the unique geological and agricultural characteristics of the area.
In arid environments like Arizona, understanding soil composition is particularly critical. Without proper management—such as the use of cover crops—soil is highly susceptible to wind and water erosion. This degradation directly impacts agricultural viability, local ecosystems, and even structural integrity when it comes to construction and development. Lopez’s focus on soil education highlights a broader principle: science communication must cover foundational environmental topics to empower communities to interact safely and effectively with their local landscapes.
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At its core, Lopez’s research challenges the traditional academic paradigm. For decades, the primary metric of success for scientists has been publication in peer-reviewed journals. While this practice is essential for scientific rigor, it has inadvertently created an insular culture where researchers communicate primarily with one another.
Lopez argues that this model needs to change. In an era where misinformation spreads rapidly across social media, scientists can no longer afford to wait years for their findings to trickle down to the public through secondary sources. The information must go to the people first. This requires institutions like Arizona State University to incentivize and reward public engagement as highly as they reward traditional academic publications.
Addressing social and health inequities requires more than just discovering new facts; it requires ensuring those facts are understood and utilized by the communities most affected. By combining rigorous research with intentional, culturally relevant design, scholars like Gilberto Lopez demonstrate how academia can directly serve the public good. His work with the USDA fellowship and El Laboratorio provides a clear blueprint for how researchers across the USA can make their science accessible, actionable, and equitable.
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