UNLV Launches Sands Institute to Expand Chinese Language and Cultural Learning

University of Nevada, Las Vegas has opened a new chapter in international education with the establishment of the Sands Institute for Chinese Language and Culture. Backed by a $15 million endowment from the Las Vegas Sands Corporation, the institute will bring Mandarin instruction, cultural study, and global exchange programs directly to students, faculty, and the community.

The Mission of the Sands Institute

The institute’s founding director, Huajing Maske, emphasizes that Chinese language education serves more than academic curiosity. According to Maske, the program will strengthen Nevada’s tourism, gaming, and public service sectors while providing a platform for constructive dialogue between the United States and China.

By offering free courses and fostering intercultural conversations, the institute aims to:

• Help students build language proficiency and cultural insight.
• Equip local businesses with skills to engage a growing Chinese‑visitor base.
• Support community agencies that serve a significant Chinese‑American population.
• Develop tomorrow’s global leaders through people‑to‑people connections.

Explore enrollment options in the free Mandarin course offered by the Sands Institute.

Program Highlights and Student Experiences

The inaugural Mandarin class started with 30 participants drawn from a wide range of motivations: genealogical curiosity, graduate‑school preparation, and pure enjoyment of the language. The course blends language drills with a sweeping overview of Chinese literature, history, arts, and contemporary society.

Students report that the integration of cultural context into language learning deepens retention and sparks deeper conversations with peers worldwide.

Through joint initiatives with the Department of World Languages and Cultures, the institute extends its reach into workshops, cultural festivals, and exchange opportunities.

Industry Impact and Workforce Development

Las Vegas’s assembly of casinos, convention centers, and hospitality venues relies heavily on Chinese tourism. The Sands Institute’s skills training enables local enterprises to improve customer interactions and marketing strategies tailored to Chinese travelers.

• Language services for gaming staff.
• Cultural competency modules for tourism operators.
• Networking events with Chinese business leaders.

These efforts align with Nevada’s broader economic strategy to remain competitive on the global stage.

Discover how the Sands Institute supports Nevada’s gaming and tourism industries.

Building a Bridge for Future Collaboration

Looking ahead, the institute plans to deepen links with universities across China for research partnerships, student exchanges, and dual‑degree pathways. Current discussions also involve creating an alumni network that encourages sustained communication across borders.

These initiatives promise to embed UNLV not only as an educational hub but as a pivotal point for U.S.–China academic and cultural exchange.

Take the Next Step

UNLV’s Sands Institute invites students, faculty, and community members to participate in its growing suite of programs. Whether you’re seeking linguistic enrichment, industry relevance, or a chance to contribute to constructive international dialogue, the institute offers a gateway to meaningful engagement.

Submit your application today and become part of UNLV’s expanding international education mission.

For more information on courses, internships, or partnership opportunities, contact the Institute’s office or visit the official UNLV website.