Breaking into the competitive field of sports management requires more than just a passion for the game; it demands practical experience, a robust professional network, and a deep understanding of the industry’s business operations. For aspiring professionals, the path from the classroom to a front-office position with a professional team can seem daunting. However, targeted educational programs that emphasize real-world application can provide the critical bridge between academic theory and career success.
The career trajectory of Cody Eckenroth, a graduate of the York College of Pennsylvania Sport Management program, serves as a clear case study. Eckenroth recently secured a full-time position as the Food and Beverage Coordinator for the Reading Fightin Phils, the Double-A affiliate of the Philadelphia Phillies. His journey illustrates how a combination of hands-on learning, strategic networking, and foundational coursework creates a direct pathway to employment in the sports industry.
A key differentiator for successful sport management candidates is a demonstrated history of practical application. Employers in the sports industry prioritize candidates who can translate academic knowledge into tangible results. Eckenroth’s career began long before his graduation, starting with the Fightin Phils in 2018 as a batboy and clubhouse attendant. These early roles, while foundational, instilled a professional mindset and a work ethic that would become central to his career.
Eckenroth’s experience highlights a critical principle for students: seek out relevant work opportunities early and often. His initial roles with the team provided an insider’s view of the daily operations required to run a professional sports franchise. This hands-on exposure is invaluable and something that cannot be fully replicated in a lecture hall. It demonstrates to future employers a candidate’s commitment and understanding of the industry’s demanding nature.
York College’s Sport Management program is designed to complement this type of professional experience with rigorous academic preparation. The curriculum focuses on the practical, real-world application of sports business principles, ensuring that students are not only prepared for their first internship but are also equipped with the skills to advance into full-time roles.
While practical experience is essential, navigating the sports industry also requires strategic networking. A well-regarded university program can act as a powerful conduit to industry professionals and organizations. For Eckenroth, his time at York College was defined by opportunities to connect with leaders across the sports landscape.
As Vice President of the college’s Sport Business Association, Eckenroth helped organize trips to meet with staff from major organizations like the Philadelphia Phillies, the Philadelphia 76ers, and the Baltimore Ravens. These are not mere sightseeing tours; they are structured networking events that allow students to make direct connections and learn about career paths from seasoned professionals.
Furthermore, the program facilitated a landmark experience at Super Bowl LVIII in Las Vegas. There, students worked at NFL-sponsored fan experiences and the exclusive Club 67 pregame party. Participating in events of this magnitude provides students with a front-row seat to the pinnacle of sports hospitality and event management. It also adds a significant credential to a resume, signaling to employers that the candidate can perform in high-pressure, high-stakes environments.
The faculty at York College play an instrumental role in making these experiences possible. By leveraging their own professional networks and industry knowledge, they connect students with opportunities that extend far beyond the classroom. This faculty-student mentorship is a cornerstone of a program focused on career outcomes.
Eckenroth’s new role as Food and Beverage Coordinator demonstrates the diverse operational needs of a sports franchise. His responsibilities include managing six stadium concession stands, coordinating inventory and restocking, and overseeing event setups. This is a specialized, logistical role that requires strong organizational and management skills.
A comprehensive sport management curriculum prepares graduates for this variety of career paths. While many students may initially focus on marketing or ticket sales, the industry is comprised of numerous interconnected departments, including:
Eckenroth gained experience across many of these areas during his summers with the Fightin Phils, which ultimately made him a versatile and attractive candidate for a full-time position. His story underscores the importance of being open to diverse experiences and developing a broad skill set early in one’s career.
Cody Eckenroth’s success provides a clear, actionable blueprint for students and aspiring professionals aiming to build a career in the sports industry. The following strategies can help you replicate this success:
The journey to a full-time position with a professional sports team is a marathon, not a sprint. It requires a long-term commitment to gaining experience, building relationships, and continuously learning. By combining a strong academic foundation with proactive career development, aspiring professionals can position themselves for success.
For those ready to take the next step in their career journey, exploring programs that offer a blend of rigorous academics and real-world application is the first priority. Discover if a program like the one at York College of Pennsylvania is the right fit for your professional goals.