
In the field of addiction psychology, the words clinicians use can either open a path to recovery or reinforce barriers that keep people from seeking help. A recent graduate from Arizona State University (ASU) has focused her master’s thesis on this very issue, demonstrating how language shapes attitudes toward individuals with substance use disorders (SUDs). By examining the terminology used in research, clinical practice, and public discourse, she identified key patterns that contribute to stigma across the United States.
These insights suggest that a more individualized, client‑centered approach to terminology can reduce stigma and improve treatment effectiveness.
Whether you are a licensed counselor, a graduate student, or a mental‑health professional, the following strategies can help you apply research findings in everyday practice.
Review the vocabulary you use in intake forms, progress notes, and casual conversations. Replace judgmental terms such as “addict” or “drug‑dependent” with neutral descriptors like “person with a substance use disorder” or “individual seeking help.”
During the first session, invite clients to share how they prefer to be identified. Some may embrace reclaimed labels as a form of empowerment, while others may prefer clinical terminology. Document these preferences and honor them consistently.
ASU’s program emphasizes the intersection of addiction with cultural context, especially within Native American communities. Incorporate traditional healing practices and respect tribal protocols when working with Indigenous clients. This cultural sensitivity can mitigate the compounded stigma experienced by these populations.
Offer brochures, videos, or workshops that explain the neurobiological basis of addiction. By framing SUDs as medical conditions rather than moral choices, you can shift perceptions and encourage supportive environments.
Stigma is not only an individual barrier; it permeates community attitudes and policy. Professionals can play a pivotal role in reshaping public narratives.
Collaborate with local health departments to revise public health campaigns, ensuring they use person‑first language and avoid sensationalist headlines.
Work with Native American tribes to develop culturally tailored outreach programs. These collaborations can reduce stigma and improve access to culturally relevant treatment.
Use social media, webinars, and podcasts to share evidence‑based information about addiction. Highlight stories of recovery that emphasize resilience rather than failure.
Arizona State University offers a Master of Science in Addiction Psychology that equips students with the research skills and clinical training needed to address stigma. The program’s emphasis on interdisciplinary learning—combining psychology, anthropology, and public health—prepares graduates to serve diverse populations across the USA.
For those interested in pursuing this path, consider the following actions:
Ready to make a difference in the lives of people with substance use disorders? Apply to ASU’s psychology programs today and start building a career that challenges stigma and promotes recovery.
Have questions about the curriculum or want to discuss how to incorporate stigma‑reduction strategies into your practice? Contact ASU’s psychology department for more information.
Share your experiences or insights in the comments below—your perspective can help others navigate the complexities of addiction stigma.